Market Lens

Just Do It: Tim Cook Bets $3 Million on Nike's Comeback

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Apple CEO Tim Cook recently demonstrated immense faith in Nike’s recovery by purchasing roughly $3 million in additional company stock. This significant financial move, which nearly doubled his personal holdings, triggered an immediate surge in share prices during a period of historical decline for the footwear giant. Despite ongoing struggles with stagnant international sales and aggressive competition, the investment serves as a major vote of confidence in the leadership of CEO Elliott Hill. Cook’s long-standing history as a board member and strategic advisor highlights his belief that the brand's turnaround strategy will be successful. By buying the dip alongside other board members, Cook has signaled to Wall Street that the company's internal leadership views the current valuation as a prime opportunity for growth.

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